It’s something that people already like and use so you don’t have to worry about demand, familiarity, etc. And it puts a nice twist on it to make it feel novel. I’ve never tried it myself, but the framing intrigues me.
The surrounding material provided by the company also creates a unique “content web” to cast its use in a “sexy” light even though it’s a mundane product.
Owner of Health Kismet .
Open to answering any and all questions.
Reading the founder’s story, I was intrigued by a lot of the research that he has conducted. I was really blown away by the $300,000 in Biohacking Self Experimentation that he conducted. This company definitely has its target market identified.