Case Study: Bulletproof Coffee

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    Profile photo of Jonathan Bechtel
    Jonathan Bechtel

    I think this is a useful product to study about how to position something.  Link:

    It’s something that people already like and use so you don’t have to worry about demand, familiarity, etc.  And it puts a nice twist on it to make it feel novel.  I’ve never tried it myself, but the framing intrigues me.

    The surrounding material provided by the company also creates a unique “content web” to cast its use in a “sexy” light even though it’s a mundane product.


    Owner of Health Kismet . Open to answering any and all questions.
    Profile photo of Green Regimen
    Green Regimen

    Reading the founder’s story, I was intrigued by a lot of the research that he has conducted. I was really blown away by the $300,000 in Biohacking Self Experimentation that he conducted. This company definitely has its target market identified.

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