Case Study: Bulletproof Coffee

This topic contains 1 reply, has 2 voices, and was last updated by Profile photo of Green Regimen Green Regimen 3 years, 10 months ago.

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  • #116
    Profile photo of Jonathan Bechtel
    Jonathan Bechtel
    Keymaster

    I think this is a useful product to study about how to position something.  Link: https://www.upgradedself.com/coffee?a_aid=51f0cbd892c30&chan=code1&gclid=CJu0pqGmk8ICFW4V7Aodk00Abw

    It’s something that people already like and use so you don’t have to worry about demand, familiarity, etc.  And it puts a nice twist on it to make it feel novel.  I’ve never tried it myself, but the framing intrigues me.

    The surrounding material provided by the company also creates a unique “content web” to cast its use in a “sexy” light even though it’s a mundane product.

    Thoughts?

    Owner of Health Kismet . Open to answering any and all questions.
    #156
    Profile photo of Green Regimen
    Green Regimen
    Participant

    Reading the founder’s story, I was intrigued by a lot of the research that he has conducted. I was really blown away by the $300,000 in Biohacking Self Experimentation that he conducted. This company definitely has its target market identified.

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